ROLE OF ORGANIZATIONAL CULTURE IN INTERNATIONAL BUSINESS RELATIONS
A company's culture is an integral aspect of this process since it influences the behaviour and performance of individuals and teams within the organization. Due to the challenges inherent in multi-cultural communication, the role of an organization's culture takes on added relevance in the context of global trade. This study looks at the ways in which cultural differences impact the ways in which businesses engage with one another across national boundaries, specifically focusing on the impact that these differences have on communication, negotiation, and dispute resolution. In order to identify the most important aspects of organisational culture, a thorough literature analysis was conducted to examine the available research on the link between organisational culture and international business interactions. This review was also conducted to look at the prior studies done on the subject which indicates that the cultural differences can lead to communication difficulties, misunderstandings, and even confrontations in international business relationships, and that organisational culture affects the actions and decisions of businessmen, domestically and globally. In addition, the essay concludes with several suggestions for further research and some practical implications for world trade relations.