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Shaista Kamal Khan ,Dr Sabir Ahmed ,Dr Aamir Rashid 2021. INFLUENCE OF SOCIAL MEDIA ON PURCHASE INTENTION AND CUSTOMER LOYALTY OF GENERATION Y WITH THE MEDIATING EFFECT OF CONVICTION: A CASE OF PAKISTAN. Pakistan Journal of International Affairs. 4, 2 (Jun. 2021). DOI:https://doi.org/10.52337/pjia.v4i2.207.