Shaista Kamal Khan ,Dr Sabir Ahmed ,Dr Aamir Rashid. “INFLUENCE OF SOCIAL MEDIA ON PURCHASE INTENTION AND CUSTOMER LOYALTY OF GENERATION Y WITH THE MEDIATING EFFECT OF CONVICTION: A CASE OF PAKISTAN”. Pakistan Journal of International Affairs 4, no. 2 (June 30, 2021). Accessed April 18, 2026. http://pjia.com.pk/index.php/pjia/article/view/207.