Shaista Kamal Khan ,Dr Sabir Ahmed ,Dr Aamir Rashid. INFLUENCE OF SOCIAL MEDIA ON PURCHASE INTENTION AND CUSTOMER LOYALTY OF GENERATION Y WITH THE MEDIATING EFFECT OF CONVICTION: A CASE OF PAKISTAN. pjia [Internet]. 2021 Jun. 30 [cited 2026 Apr. 18];4(2). Available from: http://pjia.com.pk/index.php/pjia/article/view/207