Mahmoud Ahmad Al-Homssi, Alaaeldin Abass Ali, Amal Kurdi. THE INFLUENCE OF POLITICAL MARKETING VIA SOCIAL MEDIA ON POLITICAL PARTICIPATION: A MEDIATED MODERATION THROUGH POLITICAL EFFICACY AND POLITICAL INTEREST. pjia [Internet]. 2022 Sep. 18 [cited 2026 Aug. 28];5(3). Available from: http://pjia.com.pk/index.php/pjia/article/view/576