INCREASING ROLE OF NEW SOCIAL MEDIA NETWORKING IN THE DEVELOPMENT OF GLOBALIZATION AND CHANGING GLOBAL PATTERNS

Abstract

The 21st century is the era of technological advancement and unwanted natural and manmade incidents and disasters. The development of information technology opened new doors for everyone to achieve their desires and destinies without any boundaries which resulted in global progress and calamities at the same time. The world is at the peak of development and facing the most severe challenges together in the shape of COVID19, Delta Variant, and the same kind of other viruses with the highest rate of social connectivity. Social media networking, Online business, and shopping, virtual education, online medical facilities, and OTT entertainment increased globalization beyond the imagination of everyone. Social media networking sites played a very important part in every life today. No one can escape from its influence and hide their life and existence from others. People are connected beyond regional connotations and vocal on almost everything without any control. The research is intended to discuss and explain the role of social media in rising global connectivity and connecting people on digital platforms as well as their impact on daily life