AN ANALYTICAL VIEW OF THE PSYCHOLOGICAL IMPACT OF USING SOCIAL MEDIA ON THE YOUTH OF KARACHI
The current study was intended to analyse the impact of social media on mental health of the youth in city of Karachi. The study employed a primary quantitative research method in which survey questionnaire was designed on the basis of five distinct dimensions of independent variable i.e., academic purpose, socialisation, entertainment, informativeness, and constraints. A total of 100 participants were selected for survey, which belonged to three separate groups i.e., 40 studying at intermediate level, 40 studying at graduation level, and 20 not currently studying but employed in the labour market. Statistical analysis was conducted through SPSS software in which independent t-test, ANOVA, and correlation analysis were conducted. The ANOVA results obtained showed that in that sig value is highly insignificant which indicates that there is low variance and thus groups are not statistically different. After confirmation of insignificant variation, correlation analysis indicated that academic purpose had low association with mental health of youth in Karachi. Whereas, association of socialisation, entertainment, informativeness, and constraints were found to be high, thus indicating their high impact on mental health of young individuals of the city.