Articles
Abstract
The inclusion of social media in politics has bought major transformations in the political culture and narrative building. In turn, it has massive impact on shaping and reshaping the public opinion. In addition, it also influences the perception of policy makers and leaders. In this context, this paper entails that how face book played a significant role in bringing youth as an active agent in the politics of Pakistan. The results identify that use of Face book played a significant role in increasing youth participation and their interest in politics.