Abstract
Democracy is the world's most widely recognised type of government, and this is especially true as the world becomes increasingly interconnected through technological advancements. Scholars consider the notions of a democratic global government, according to which the failure of democracy is doomed. Political accountability is an essential component of democracy and cannot be disregarded. Other than that. This study uses qualitative research methods, including qualitative content analysis and participant observation on social networking sites (SNS). There will be the widespread application of democracy, accountability, and the rights of free speech expression. According to a thorough evaluation of the available literature, social media improves the electoral process, increases political responsibility, and promotes freedom of speech in authoritarian nations and developing democracies. However, in a developing democracy like Pakistan, where the use of social media is on the increase and the state of accountability is dire, investigating how social media affects political accountability is wholly justified.