Vol. 5 No. 3 (2022): Pakistan Journal of International Affairs
Articles

RISE OF NETFLIX DURING COVID-19 PANDEMIC & ITS IMPACT ON YOUTH

Published 2022-12-25

Abstract

Netflix is the world's most popular video streaming network, allowing users to watch series and films in a wide range of genres based on their preferences. It has been observed that a large majority of youth, especially university-going students have shifted to Netflix during the lockdown. Since COVID-19 was relatively new at the time, and all activities suddenly ceased, a large number of people, especially those who were seeking entertainment bought a Netflix subscription on a sharing basis to start watching all-time hit series and films available on this platform. This study was conducted via survey methodology of random sampling consisting of 50 respondents. The close-ended questionnaire consisting of 12 questions was circulated via social media to the youth aged 18 to 26 years old. The findings show that Netflix has a negative impact on youth as well as society. As it promotes certain agendas to change the perception towards people and society, binge-watching is badly affecting the youth in terms of cognitive skills, social interaction, mental and physical health.