Vol. 6 No. 3 (2023): Pakistan Journal of International Affairs
Articles

FACTORS AFFECTING PURCHASE INTENTION TOWARD SOLAR SYSTEM IN LEBANON

Published 2023-09-20

Abstract

Solar system technology plays a critical role in the creation of income-generating activities, better health care, and access to a contemporary and powerful light source that may allow workers and people to work and study longer hours. Lebanon attempts to expand its countrywide electrical networks have been hindered by the absence of pricing and institutional changes in the power industry, despite national initiatives backed by donors. This research aimed to investigate the impact of the five following factors environmental concern, environmental awareness, government initiative, technology anxiety and cost concern on the purchase intention of solar system. A quantitative approach was used, and data was gathered online using Google Forms. Survey questionnaire were distributed to Lebanese citizens from a variety of backgrounds. Only 300 of the 350 respondents were collected. The data has been analyzed by using statistical software SPSS, including reliability and validity assessments of the measurements and hypothesis testing results. The results showed that all hypotheses are positively related expect the relationship between technology anxiety and purchase intention of solar system. However, the study also revealed several limitations and identified potential directions for future research